Now that you have an in, you ask Dr. Fists what he knows about Bellico City. He considers your question thoughtfully, then begins to explain that the city started out as a seedy port town, one that was a big hub for rum running during the prohibition. The speakeasies in Port Bellico specialized in a particular fruity rum cocktail, but asking for a Bellico Punch usually resulted in comical but violent misunderstandings. The combination of cheap alcohol, rowdy sailors, and bad puns meant that bar brawls usually broke out multiple times per night.
Before long people were coming from all over to witness or participate in these legendary fights, which lead to more organized brawls, which drew larger crowds over time. Soon its number one industry was no longer bootlegging, but combat-based entertainment. Over the years Port Bellico went from a busy port to a thriving town to a bustling metropolis, but one thing stayed the same: the people there LOVE a good fight.
However, Dr. Fists says, it's not all fisticuffs and bloodshed. Bellico City has also drawn some of the world's most renowned martial arts researchers, sometimes known as scienfists. You ask if the people here ever get tired of bad fighting puns, and he says no. You nod approvingly.